I believe the new logo incorporates enough feminine appeal to appeal to young women.The soft feminine colours, with the delicate script typeface gives the logo a more feminine and sophisticated appeal while still , yet still retaining the charm of the original designs.
This design markets towards the clubbing scene,the pink/purple colours and delicate typeface markets towards young women. To create the background I simply edited a stock image but the logo and the type were rendered by myself. If I was to further the design I would create the background myself and I would also add vector images of a crowd to give the design more substance.
I was quite happy with the final advertisement. This print could be displayed in magazines, on billboards, or posters. I think it would work best in women's magazines. This design was created through scanning in my drawings, and painting over them on photoshop. I also created a version using the original babycham colours to see if it would give the same effect.
If I'd have managed my time better I would have been able to redesign the bottle as well. And i would have also liked to have develop this idea further. However I think the idea of the parody worked well for the product and am happy with the outcome.